Day: September 14, 2023

Beyond the Field: The Economic Engine of College Athletics

Introduction College athletics go far beyond the field, court, or pool. Major athletic programs have become financial and cultural juggernauts intertwined with universities and local economies. Say’s Jared Kamrass, Understanding this expansive economic engine is key as college sports continue to grow. Revenue Generation Major athletic departments have become multimillion dollar operations generating substantial revenues. Income […]