Day: October 5, 2023

Media and Marketing: The Role of Sponsorship in College Sports Success

Introduction Corporate sponsorships now permeate college sports. Major brands pay millions for naming rights, jersey logos, and exclusive deals that drive brand exposure through elite college programs. These lucrative sponsorships provide a competitive edge. Generating Revenue Say’s Jared Kamrass, sponsorship deals are major moneymakers for athletic departments. Sponsors want the impressions and engagement major college sports […]