Day: October 12, 2023

The College Sports Marketing Machine: Building Brands and Fanbases

Introduction College sports represent not only a source of athletic competition but also a powerful marketing machine that builds brands, engages fans, and generates substantial revenue. In this article, Jared Kamrass¬†explores how colleges and universities leverage the marketing potential of their sports programs to create enduring brands and passionate fanbases. 1. Brand Identity and Loyalty […]