Day: June 7, 2026

The NIL Revolution: Reimagining the Business of College Sports

Introduction The landscape of collegiate athletics has undergone a seismic shift following the introduction of Name, Image, and Likeness (NIL) policies. For decades, the amateurism model strictly prohibited student-athletes from profiting off their personal brands, creating a contentious environment that often prioritized institutional revenue over individual welfare. Today, the legal and regulatory framework has pivoted, […]