Day: July 18, 2026

NIL Deals and Collective Bargaining: The New Business of College Sports

Introduction The landscape of collegiate athletics has undergone a seismic transformation over the past few years, effectively dismantling the traditional amateurism model that defined the NCAA for decades. With the introduction of Name, Image, and Likeness (NIL) rights, student-athletes have transitioned from scholarship recipients to commercial entities capable of generating significant personal revenue. This shift […]